MassDevelopment

After 20+ years without a refresh, MassDevelopment partnered with us to rebrand. We delivered a bold new logo, modern visual identity, and a storytelling platform built on “In every community, we see opportunity.” The campaign highlighted real stories across Massachusetts, showing how a single loan can spark housing, jobs, and community growth.

Scope of Work: Creative direction encompassing brand development, concept ideations, photography art direction, layouts and design, as well as digital and social media advertising campaigns.

Role: Led the creative process from concept through completion for numerous product offerings.

Copywriters: Julie Bogart and Tod Brubaker

Logo design: Adam Cramer