Quest Diagnostics

For over a decade as Quest Diagnostics’ agency of record, we developed a wide range of impactful campaigns. As a trusted leader in routine lab testing, Quest sought to redefine public perception by highlighting its advancements in genetic, molecular, and precision medicine diagnostics. The “It’s Best to Test” campaign targeted young women, empowering them to take charge of their reproductive health through accessible and proactive screening. And, the “Here for You” campaign underscored Quest’s vital role in transplant diagnostics, showcasing its support for patients and healthcare providers in delivering life-saving care.

Scope of Work: Creative direction encompassing brand development, concept ideations, video productions, layouts and design, as well as digital and social media advertising campaigns.

Role: Led the creative process from concept through completion for numerous product offerings.

Copywriter: Julie Bogart