Franciscan Children’s
Franciscan Children’s provides unmatched care for children with complex needs, yet remained under-recognized. To change that, we launched a unified, emotionally resonant campaign to elevate their profile and share their powerful mission: so every kid can.
Scope of Work: Creative direction including brand development, concept ideation, art direction across photography and video production, layout and design, print collateral, environmental graphics, digital advertising and social media campaigns.
Role: Oversaw the full creative process from concept to completion.
“So every kid can” branding video




