UMass Dartmouth Engineering

UMass Dartmouth’s College of Engineering gives students a top-notch education with the chance to make a real difference in the world. Not enough prospective students, or their parents, knew about it. With a tight budget, the college needed to boost awareness fast, especially by reaching high schoolers and encouraging more young women to explore engineering.

Scope of Work: Creative direction across concept ideation, layout and design, and digital advertising.

Role: Led the creative process from initial concept through to final execution.

Copywriter: Julie Bogart