WellSense Health Plan

WellSense Health Plan, a nonprofit insurer serving 700,000+ members in MA and NH, needed to make a strong first impression in the Massachusetts market. Our “We revolve around you” campaign put people’s needs at the center—boosting website traffic by 28% and driving a 156% surge in organic search impressions.

Scope of work: Creative direction spanning brand development, concept ideation, art direction across photography and TV campaigns, layout and design, digital advertising, and social media campaigns.

Role: Led the end-to-end creative process from initial concept through final execution.

Copywriter: Julie Bogart