Rogerson

Rogerson supports older adults with more than housing. It offers care, advocacy, and property management focused on well-being. To bring clarity to its broad impact, we launched a brand campaign centered on powerful storytelling, including posters, direct mail, van wraps, and a brand essence video featuring staff and residents. The theme: people and communities thrive when care is an art. We also redesigned the website to unite all communities under one platform, with a flexible, user-friendly design and refreshed content. The result is a cohesive brand that reflects Rogerson’s mission and reach.

Scope of Work: Creative direction including brand development, concept ideation, photography, video production, layout and design.

Role: Oversaw the full creative process from concept to completion.

Copywriter: Julie Bogart