Quest Diagnostics

Quest Diagnostics is widely recognized as a leader in routine laboratory testing. Our challenge was to evolve public perception of the brand—positioning it as an innovator in advanced diagnostics, particularly in the areas of genetic and molecular testing. The goal was to highlight Quest’s cutting-edge capabilities in precision medicine and move beyond its association with conventional lab services.

Additionally, Quest’s expertise in transplant diagnostics was relatively unknown. To address this, we developed the “Here for you” campaign—a human-centered initiative that elevated awareness of the brand’s role in supporting transplant patients and providers, reinforcing its commitment to critical, life-saving care.

Scope of Work: Creative direction encompassing brand development, concept ideations, video productions, layouts and design, as well as digital and social media advertising campaigns.

Role: Led the creative process from concept through completion for numerous product offerings.